Bright Yellow Circle

We make innovation simple, sustainable, and fun.

We come alongside you in the brave new digital world

  where personalisation is rebuilt on permission,
  where permission is rebuilt on trust.

Don't just map customer journeys; transform them.

Don't just analyse customer experience; re-imagine it.

Don't just talk about blockchain; put it to work for you


If you want to innovate and succeed in a crowded market,

if you need deeper connections, need your voice to be heard,

if you need to embrace new technology, to set your brand apart,

at those moments on the customer journey that really matter,

then let’s talk.

Our goal is to inspire, engage and transform,
and to empower everyone we touch to do the same;

making human-centred design simple and fun,
making innovation everybody's business.

We have decades of experience, and a track record of success,
with major brands, world-wide.

We believe that designing brilliant solutions is all about
embracing customer 'DNA' (Distinctive Needs & Aspirations).

to INSPIRE   We deliver memorable and energizing keynotes, at industry conferences and corporate events.

to ENGAGE   We run short, high-impact consulting engagements, using proven and pragmatic design tools.

to TRANSFORM   We equip you with an innovation toolkit, to sustain and share the benefits. And we are a lean start-up, using our own tools, bringing great new ideas to market.


©2018  Bright Yellow Circle Limited