This content is work-in-progress for the design team only (thanks for your feedback!).
It is released strictly under NDA, so please do not share this URL outside the design team.
Release 023 / Oct-2018
The Design Challenge
#1. Understanding Eve
A portrait of the new digital citizen, her needs and aspirations, and the challenge and opportunity she represents
The Solution Outline
#2. Re-imagining Loyalty
An exploration of what Eve expects from the organizations she engages with, and why it is time to re-imagine Loyalty
The Headline Experience
#3. Stating the Direction
A quick summary of how the world will feel to Eve, and the sort of engagements she will seek in the new connected world